How To Increase Online Presence
If your business is online there are a few things you need to do in order to be found on a search engine’s organic search result pages.
In this post, we will explain what Search Engine Optimization (SEO) is and how it can help you rank first on Google search results!
Let’s get started!
What is SEO?
Put simply, Search Engine Optimization is the process of improving your site to increase its online visibility.
When your business visibility is improved, your site is more readily found by potential customers when they search for products or services related to your business.
The more optimized your site is the higher the chances of your site getting found!
How does SEO work to increase my online presence?
In order to understand how SEO can improve your online presence, we need to first understand how SEO works.
Search engines like Google send out bots to stroll across the internet going site to site collecting information and compiling an index.
Imagine a library where a (robot) librarian can find a book, or in this case a website, to help you find exactly what you’re looking for.
These Google bots use algorithms to identify important ranking factors in order to place sites at different positions in the index. These ranking factors can be things such as readability, design, user-friendliness, etc.
Google also looks for keywords found in site content that match keywords that users are searching.
Google wants users to find what they need, so they are constantly improving and building upon this index as new sites are created and updated.
This means that there are plenty of opportunities to update your site with more optimized content in order for Google to rank your site higher!
How to begin improving your site’s SEO
SEO efforts should be a part of any good digital marketing plan.
This involves careful planning of SEO strategies and implementation.
This is where the SEO experts at JD Web Studio come in!
Depending on the industry, we typically perform a competitor analysis in order to identify your business’ competition online.
This information allows us to identify keywords and optimization efforts your competitors have implemented.
Once we’ve gained that information it’s important that we define your target audience in order to discover keywords that potential customers are searching on Google and other search engines.
By figuring those keywords out, we can fit them into your site’s content and that allows Google to recognize relatable content for your new potential customers.
Eventually directing their search queries right to your website.
Competitor analysis and keyword research are two very important steps in the SEO process, but that’s only the beginning!
Making sure your site is designed to be user-friendly also has a huge impact on your Google ranking. This includes an organized linking structure within your site to provide a pleasant experience.
An easy way to get started with your SEO is through our Listing Management service which lists YOUR business on 60+ online directories! This increases your visibility immediately and is a great step in the right direction!
Get Started With Local SEO
Is SEO easy?
Well, it’s not the most difficult process in the world but it’s definitely not a cakewalk.
If done correctly, SEO is a time-consuming process involving careful planning and implementation.
Plus, we’ve only covered the basics that we perform at the very beginning of an SEO campaign!
Is SEO a one-time effort?
Once your SEO plans are put into place, it takes some time in order to see the fruits of your labor.
Once these initial efforts are realized, only then can you really narrow your plans and find out what works and what doesn’t!
You can accomplish a lot in the beginning, but SEO is a journey.
Just like any marketing campaign, you will constantly make new plans to improve upon what worked well previously.
Your site will begin moving through the search engine rankings and ultimately reach an ideal spot.
Once that happens, keep optimizing and keep delivering quality content that your customers and Google will appreciate!
JD Web Studio Web Design and SEO Services
Work with us and we will create a custom SEO Campaign for YOUR business.
View our full list of SEO Services and technical SEO Services.
Let’s increase your online presence!