INDUSTRIAL
BMW Generators
Bay Motor Winding, a woman owned business, specializes in the sales and service of electric motors, generators, and pumps. Bay Motor Winding has the experience and facilities to serve the needs of today’s business and industry.
THE CHALLENGE
Bay Motor Winding is a Gulf Coast company specializing in the sales and service of electric motors, generators, and pumps. As part of their 2022 generator sales campaign, they decided to steer away from television marketing choosing instead to reach out to us to take care of their marketing and advertising needs. Their primary goal was to increase conversions on their whole home, standby generator sales.
WHAT WE DID
- Web Design
- SEO
- Social Media Management
- Maintenance
OUR APPROACH
We also built Bay Motor Winding's main website, so, naturally, it is awesome. However, it didn't really serve the purpose of focusing on their generator sales. We decided to bring their bmwgenerators.com domain out of retirement and build a landing page that focuses exclusively on generator sales. Addtionally, we developed a social media campaign centered around disaster preparedness and the importance of standby electricity in the event of power loss. Combined with focused SEO, our goal was to culminate all our efforts into attracting a very specific clientele that are Bay Motor Winding's ideal customer.
THE RESULT
The final product – The BMW Generators new landing page is a clean, beautiful site that clearly illustrates the importance and feasibility of obtaining standby electricty for your home. The page isn't cluttered with unnecessary information, rather, it focuses on process, the products and how to start the process. Coupled with the SEO and social media management, the BMW Generators campaign is, well...electric!